Asics

Asics is a world-renowned Japanese brand. It develops and manufactures sports equipment: the famous brand produces sports shoes and clothing for various sports, and related accessories.

Initially, the brand had a completely different name: its history dates back to 1949 in the town of Kobe during the difficult post-war period. Even then, the founder of the company, 32-year-old Japanese Kihachiro Onitsuka, inspired by the idea of ​​helping people restore mental and physical balance, decided to raise the spirit of the nation. His dream was to unite the people through sports.

This is how Kihachiro's bold decision became the brand's philosophy.

Initially, the brand was called Onitsuka Ltd (after the name of the founder) and was engaged in the production of sports sneakers that were sold throughout the country. Kihachiro had no experience in making shoes, but he had a great desire, so he intensively took up the study of the development process. He borrowed many ideas from different spheres of life.

So, the suction cups on the soles of the famous Onitsuka basketball shoes appeared thanks to the tentacles of an octopus. The brand became the first brand to launch a basketball shoe.

Called Bashu, this model's sole was adorned with a tiger's head. The brand soon became known as Onitsuka Tiger.

Passionate about the creative process, Kihachiro, in addition to the use of high-quality materials and the convenience of products, sets new challenges: from this moment many innovative technologies originate (mesh textiles supplying the feet with air, vulcanized rubber, new vinylon synthetic fiber, rounded toe, foam midsole, interchangeable thorns, etc.).

Technologies replaced one another, improving each model. “There is no limit to perfection” - thought the designer, becoming a pioneer in his segment, inventing technologies that provide comfort and convenience of shoes.

Other manufacturers (in particular, Nike) began to use the ideas of the famous Japanese, which led to legal proceedings. However, it was precisely the perseverance and desire to go forward that allowed the company to take a leading position in its segment. In 1977, Kihachiro merged with GTO (manufacturer of sports and fishing products) and Jelenk (designer of uniforms).

From that moment on, the company became known as Asics, after the first letters of the Japanese proverb “Anima Sana in Corpore Sano” (a healthy mind in a healthy body).

Today the brand is successful and recognizable. It produces a sports line of footwear and clothing for men, women and children, is a supplier of sportswear for the Olympic teams, actively promotes its products to the world market and often sponsors the largest teams of sports events.

The heart of the company is the Sports Science Research Institute, established in May 1990 in Kobe, to research and develop the ideal footwear, apparel, accessories for sports and outdoor activities. The company works closely with scientists, athletes and coaches. The founder of the company passed away in 2002, but his ideas are being successfully implemented.

Brand philosophy "Your distance is the whole world!" felt in every product.

The main directions of the brand are sports shoes and clothing for sports and outdoor activities. In addition, it produces related accessories to provide a complete sports package. The brand cares about everyone: there are products for children, teenagers and adults in its assortment. A wide range of sizes adds pluses to the brand's rating, allowing you to choose models for all family members, regardless of age and size.

The advantages of the brand include the rich color range of any collection, be it shoes or clothing. These are the brightness and saturation of tones, bold contrasting combinations that will appeal to everyone. The lines are distinguished by a wide range of models. This allows you to choose a product for a specific sport, training or just options for outdoor activities and even products for every day for those who are a fan of sports style.

Thanks to the special developments of the company, the brand's shoes are safe, they are performed taking into account various degrees of shock load while driving. The range of sneakers includes a number of models: these are running models designed for running on asphalt, volleyball, basketball, tennis for men, women and children.

Some of the popular models are studded sneakers, sneakers, the Gel Lyte, Gel Kayano, Pulse and Tiger series.

Children's models are made taking into account the characteristics of the growing leg. They are specially designed for the correct development of the musculoskeletal system, reduce the shock load not only on the feet, but also on the knees and the spine. This shoe eliminates injury to the child during running and movement, any slip, reliably fixing the foot in the correct position. Thanks to innovative technologies, the movement in these shoes is smooth, excellent cushioning, and the shoes themselves are lightweight and comfortable.

Bright colors for children have no boundaries: in one model there can be up to five shades, thanks to the skillful selection of which, the products look stylish and effective. In addition, it is worth noting the individual design feature. The trade mark has registered a special pattern of four intersecting stripes as a mark of the company. This pattern is present on almost all shoe models.

Juicy compositional ensembles are also present on adult models. It is pleasant and comfortable to work out in such sneakers: they do not chafe the feet, are distinguished by excellent grip, low weight, breathe well and are durable.These are special shoes, tested by time and real buyers.

Revolutionary sneaker with reinforced cushioning for athletic performance. The sneaker provides heel support, excellent fit to the upper part of the foot, and features a perfect fit thanks to the use of a highly elastic mesh.

The clothes are characterized by maximum comfort. It is made of soft elastic materials that have water-wicking properties. Some models are made using seamless technology, which adds comfort to wear.

The collection of sportswear includes tracksuits, T-shirts, windbreakers, hoodies, sweaters, tops, bras, swimwear, leggings, tights. Due to the use of special elastic materials, the necessary compression of the muscles is provided (the level of vibration is reduced), due to the special compression inserts, support for the knee joints is created. Thanks to the flat seams, the skin is not chafed.

Jackets made of ripstop have knitted inserts that provide extra comfort and protect against cold, wind and moisture. A dedicated slider pocket prevents chafing on the chin. These models are equipped with reflectors, which increases the safety of a person in the dark.

In addition to the main lines, the brand produces stylish additions: bags, backpacks, baseball caps, headbands, visors, tube scarves, socks, insoles, knee pads.

Asics running bags are practical functional backpacks made of special lightweight textiles that are waterproof and durable. Ideal as a running accessory, they have tons of small compartments, do not get in the way during training and help improve the athlete's visibility.

Socks differ in different heights, they can have a special low cut for extra comfort. Professional models cushion the foot, reduce stress, help prevent vibration in the calf muscles (reduce energy loss).

Baseball caps feature reflectors, which increase the visibility of the wearer in foggy weather. They protect the head from the sun's rays and wick sweat away from the scalp. For winter, the brand offers hats.

The brand's knee pads are designed using a special technology that enhances blood circulation. When in contact with a hard surface, they absorb impact, these products do not squeeze the body, they allow maximum freedom of movement.

Kihachiro's pioneering ideas have revolutionized the world of the sports industry. With each new technology, the company has made breakthroughs from material properties to impact relief. The research department is constantly working on the creation of new and improvement of existing developments.

Asics Apparel Technologies:

• Motion Dry (dry under load);
• Motion Protect (protection from wind, rain and snow, optimal air exchange);
• Motion Cool (providing coolness, regulating moisture and body temperature);
• Motion Muscle Support (muscle stabilization and support, improved blood flow, reduced risk of injury).

Brand developments used in the production of footwear:

• Duotech (protection from snow, wind, rain and "breathable" effect that helps to remove moisture);
• Gel (reducing the load on the musculoskeletal system, maximizing shock absorption);
• Duomax (secure foot fixation);
• EVA (cushioning when moving, reducing midsole breakdown);
• Anti-Gravel Tongue
• Ahar (reduction of premature wear of the outsole);

• Solyte (alternative to EVA, needed to maintain cushioning properties, soft foot placement, push control);
• Gore Tex (moisture protection and heat retention in the interior);
• Rhino Skin (to strengthen the sock, increase wear resistance);
• Personal Heel Fit (special design of the anatomical heel);
• I.G.S. (protection against strong twisting and pronation of the foot);
• Duo Truss (anti-twisting, double material hardness: soft outside and hard inside);
• VS-1 (impact mitigation and shock resilience control, increased service life);
• X-10 (increased wear resistance and improved grip).

Since the brand has its own measurement parameters, therefore, when buying, it is better to focus on the table of correspondence between Russian and Japanese sizes.

This will greatly simplify the choice and allow you to more accurately select the desired size.

Women's sizes can also be seen in the table

Branded products of an eminent brand are distinguished by their high quality and level of performance. However, often under the Asics logo, unscrupulous sellers sell low quality fakes for profit.

To distinguish a copy, you should pay attention to several nuances inherent in branded products:

• Price (the real thing from Asics is expensive).
• The company's products are sold only from official suppliers (no Aliexpress or Taobao).
• Quality. The products of the Japanese brand are made at a high level.
• Expensive and high-quality components that do not deform or break when fitting.
• Correct spelling of inscriptions, logo (can be viewed on the company's website), absence of spelling errors.
• Absolute fitting comfort.

When choosing shoes, you need to pay attention to the optimal flexibility of the sole, the presence of strong and durable laces, a soft, hygienic insole impregnated with an antibacterial composition. There are no excess glue, crooked seams and a pungent smell on branded shoes.

The brand gets a lot of positive reviews. Convenience and comfort in wearing are noted among them. Clothes and footwear do not create discomfort in operation, they are light and weightless.

The brand shoes are compared to comfortable slippers, they are suitable for different seasons, including fall and spring, and are recognized as professional sports shoes. At the same time, they are durable, do not chafe feet, and attract with their bright design and high quality.

The company's clothing is liked for its weightlessness, freedom of movement, excellent fit. Asics is the choice of those who value quality, health care and choose an active lifestyle.