Belstaff

The biker jackets of the British clothing brand Belstaff are known all over the world. In addition to this wardrobe item, which, by the way, is very popular, the company also produces other comfortable everyday clothes and a whole range of accessories.

The history of the company began almost a hundred years ago - in 1924. It was founded by Eli Belovich with his son-in-law Harry Grosberg. The birthplace of the brand was the small village of Longton in the British county of Staffordshire.

The name of the new brand was made up of the name of the county and the surname of the founder, and the bell became its logo (in 1969 it was replaced by the legendary Phoenix, which spreads its wings).

The firm took its first steps at the height of the motorcycle craze, which ensured its initial success. Moreover, Grosberg and Belovich offered their customers not just jackets, but comfortable waterproof clothing.

The technology of making a waterproof cotton material impregnated with various oils, called Wax Cotton, was invented and developed by the founders of the company themselves.

Gradually, branded products have gained popularity not only among bikers, but also among aviators and fans of an active lifestyle and recreation.

The company's products were so in demand that they continued to work even during the Second World War and in the post-war years (despite the general crisis and economic recession). It was during this period that the Black Prince Motorcycle model was created, which has become a real legend among bikers.

Over time, expanding and supplementing production facilities, the company began to produce aviation goggles, leather gloves and other accessories. The range of wardrobe items produced has also significantly expanded.

In the 90s of the last century, developers proposed several more innovative technologies, including:

• Belfresh material, excellently absorbing moisture, including sweat, allowing you to feel comfortable even in intense heat;
• Beltech material, which, unlike its "colleague", was completely waterproof, but good air permeability.

Despite the popularity and novelties, the company was going through hard times during this period. Blame the British textile crisis. They managed to survive only thanks to loyal customers.

In 2000, the company changed its owner - it became the property of an enterprising Italian named Malenotti. However, the new owner decided not to change anything in the concept of the fashionable and popular brand.

In 2006, another innovative Q.A. technology was patented by the trade mark. S, thanks to which branded models can be easily adjusted, "tailored" to the needs of a particular moment.

Currently, there are many representatives of the Hollywood beau monde among the fans of Belstaff branded items, including Brad Pitt, Tom Cruise and Nicole Kidman, Angelina Jolly and George Clooney.

In addition, the brand's clothing has its own rich film library. It was worn by the heroes of the films "Aviator", "Ocean's 12", "Mission Impossible 3" and many others.

But having correctly assessed the situation, the company's management re-launched the line for its tailoring, even increasing its assortment by expanding the color palette. Today this coat is one of the most sought after in the Belstaff collection.

Despite all the difficulties, the brand managed not only to survive, but also to maintain its popularity. All this became possible thanks to:

• The high quality of each product. Each employee of the company - from developers to cutting and sewing masters understands that there are no trifles in their business, therefore they treat the quality of even the smallest details and any action with great responsibility;
• The strength and durability of the fabrics used;
• The use of natural materials, the most popular of which are leather and cotton. When sewing modern clothes, the company, of course, uses the latest artificial materials, but it does so very rarely;
• Originality and uniqueness of styles;
• Timelessly stylish design.

In addition, any Belstaff branded item is comfortable and practical.

Modern women are not much inferior to men. They also love bikes, speed, outdoor activities and comfortable, practical things. Therefore, in the Belstaff assortment, you can find many wardrobe items for the female half of humanity.

The collection of all kinds of wardrobe items for ladies includes not only women's leather jackets, but also:

• dresses for all seasons and any length;
• light and warm tunics;

• joggers (sports pants for walking or running);
• shirts of various styles with long and short sleeves;

• coats made of various materials, including with a down filling;

• skirts;
• sweaters;

• trousers for everyday wear;
• trench coats and much more.

Among the most popular models:

• Trench coat featuring Liv Tyler.This model is made in a traditionally restrained English style. Material - cotton and linen in almost equal parts. A slit in the front and a slit on the back, fastening-buttons, two pockets and sleeves - "bat" give originality to it.
• Double-breasted leather coat with a two-tone pattern, high collars and many pockets.
• Calthorpe - bovine leather with cotton lining (on the inside of the cuffs and collar, corduroy is used as a lining). This model allows you to customize the item to size by adjusting the neck and waist.
• Triumph leather jacket. Crafted from handcrafted matte grained leather. Stand-up collar, four patch pockets and wide belt.

• Single-breasted safari style jacket made from 100% cotton. With a high collar, a zipper closure, complemented by buttons and a belt.
• Cropped lined leather jacket with stand-up collar.
• High quality cotton sweatshirt. Decorated with embroidery.

The brand's color palette is mainly dark shades: black, brown, gray, dark green... However, there are also exceptions - models of brighter colors or with colored inserts.

Comfortable and practical - these are the most common reviews about Belstaff clothing. Most buyers note that in branded things, thanks to the thoughtfulness of every detail and the use of innovative technologies, it is not cold in winter and not hot in summer. In addition, she does not restrict movement.

The quality and durability fully compensate for the not very low price of the product. Considering that one thing from this company can be worn for several seasons, this is a good saving.

As for everyday wardrobe items (trousers, sweaters, skirts and others), they are made exclusively from soft fabrics and yarns. Therefore, many owners of branded items note that they are pleasant to the body and it is a pleasure to wear them.

Those who have already worn or are wearing branded items and those who are just planning to purchase them, note the invariable style of all the company's products.

In addition, for many women, buying clothes from Belstaff is not just a purchase of a comfortable, practical, beautiful and stylish thing, but also a way to join the legend, to become a part of it.