Clinique cosmetics: acquaintance with the brand and assortment

Clinique is known worldwide for its hypoallergenic cosmetic products. All products are developed by professional dermatologists. A wide variety and absolute hypoallergenicity allow each person to choose the perfect cosmetics from this brand.

The brand has existed since 1968 as a subsidiary of the Estee Lauder Companies. The owners of the cosmetics company, the Lauder family, commissioned dermatologist Norman Orentrek and Vogue gloss editor Carol Phillips to create the first dermatological care line that eliminates allergic reactions and the presence of fragrances. For the first time in the history of the creation of cosmetics, its development was entrusted to dermatologists.

In the production process at Clinique, a strict taboo is imposed on the use of any substances and compounds that cause an allergic reaction. Before a new product reaches the customer, it is thoroughly tested for allergies at least 12 times, involving 600 testers. If, among 7200 tests, at least one provokes an allergic reaction, the process of creating a new product starts from scratch. The famous cosmetics company even has a peculiar name for it - the power of one.

The cosmetics of this brand are able to satisfy the needs of modern buyers with any request. You can choose from a wide range of decorative cosmetics, skin care for the face, body and much more. The developers of beauty products have not forgotten about the representatives of the stronger sex, devoting a separate series to them.

Clinique offers a three-step system of care that is created by combining several products. Their selection depends on the type of skin. This thoughtful approach allows each customer to choose their own grooming system. For example, solid or liquid soap for cleansing the face, lotion for exfoliating dead skin cells, moisturizing cream or gel.

The Lauder family company was the first cosmetic brand to announce the benefits of gentle exfoliation for the skin. Customers were encouraged to try out various gentle exfoliation products in their daily skincare routine. This procedure is useful for any skin, even sensitive, but subject to the use of effective but soft ingredients and the selection of funds according to the method of action and taking into account the needs of the epidermis.

But the specialists of the cosmetic company do not stop new developments, continuing research for the sake of creating innovative products to preserve the health and beauty of the skin. The company has partnered with medical professionals to ensure that the breakthroughs in the field of dermatology are not overlooked.

Together with the Weill Cornell Medical Center, Clinique conducts research, takes part in educational cyclescovering issues related to the care of the epidermis. Thanks to such a successful interaction, the Clinique Center for Healthy Skin was established.

Another interesting fact in the history of the famous cosmetic brand was the creation of packaging for products. It was necessary to choose such a design so that potential buyers would not get the impression that the products were “purely medical”. The packaging was supposed to be made in such a way as not to present Clinique products as a product for problem skin. One of the employees caught the eye of an attractive piece of fabric. This fruity and floral scattering in bizarre small patterns attracted the female half of the Lauder clan. This is how the branded pattern of packaging for decorative products TM Clinique appeared. Products with skin care creams were packed in light green cardboard.

Following the line of care products, the company launched the production of cosmetics for make-up. And here the company's dermatologists were pioneers. Salicylic acid was added to the products, giving mascara, lipstick and other products the ability to moisturize and protect the skin, and not only have a decorative function. Clinique Makeup Removers can easily remove even long-lasting cosmetics.

The impeccable texture and composition of the foundation provide the skin not only with an even tone, but also with care. Among the presented shades, every woman will find the perfect one that suits her face. Also for makeup, the brand produces weightless powder, contouring, concealers and everything you need to sculpt your face.

Skin cleansers include scrubs and exfoliating lotions for all skin types: dry, oily, sensitive, normal.

To moisturize the skin, Clinique dermatologists have created several effective products: instant moisturizing cream, intensely moisturizing cream, gel concentrate, cream gel and jelly. For any area, you can choose the appropriate cosmetics, including anti-aging care.

The launch of the TM Clinique perfume line is a stand-alone area that is being developed by the company. And here the philosophy of the brand “beauty is health” was not without. The current fragrance collection includes seven women's perfumes and one men's.

The very first of the perfumes - Aromatics Elixir, formulated so that its aroma has a beneficial therapeutic effect.It was released in 1971, but this feminine floral chypre composition pleases ladies' sense of smell even today. The combination of jasmine, lily of the valley and ylang-ylang with hints of citrus in Aromatics Elixir tones, gives lightness, lifts the mood, and brings pleasant thoughts.

At the time of acquaintance with the labor activity of Orentrek, Lauder's company managed to gain a resounding fame as a leading manufacturer of cosmetics and perfumery.

Doctor of Sciences Norman Orentrek at that time also managed to become famous as a professional, became known for his revolutionary works in the field of dermatology. He was the first to raise the problem of the harm of ultraviolet rays to the skin and stated that its defects can not only be masked with a layer of decorative cosmetics, but also corrected with correctly selected cosmetics. At the time, this was an innovative idea.

The first batch was released in 1968. Thanks to Dr. Orentrek's high standards in dermatological testing of products, Clinique is the first cosmetic manufacturer to become affiliated with the American Academy of Dermatology.

Brand creator Norman Orentrek's famous 3-step skin care system was born out of his experience as a practicing dermatologist. For many years he recommended to his patients first cleansing with soap, then exfoliating clean skin with lotion and moisturizing with cream. This approach improves the condition of any skin. The first series of Clinique cosmetics is represented by a care system consisting of three stages:

• cleansing;
• exfoliation;
• humidification

TM Clinique cosmetics are easy to choose individually, taking into account the characteristics and problems of the skin of the face in different zones. Orentrek positioned Clinique as an ideal brand for women, which "does not mask, but eliminates the flaws."

Cosmetic care and decorative products of the world famous brand are mostly receiving positive responses. But customers express dissatisfaction with the high cost of products, while convincingly noting that its quality corresponds to the cost. Many professional cosmetologists prefer to work with Clinique products, highlighting them as positively and quickly affecting the skin.

For the composition of Clinique cream, see below.