Features and overview of ELF cosmetics lines

Many women dream of quality cosmetics. Such that it is harmless to the skin, it is well applied and lasts during the day, giving the impression of an expensive professional make-up. But at the same time it was inexpensive. Is this possible, or will you have to choose between affordable price and quality? Thanks to the new line of American-made ELF, the dreams of women around the world come true.

ELF - a fairly young American cosmetics company, but already well-deserved and loved by millions of consumers. Founded in the summer of 2004 in New York. At that time, the founders of the company Joseph Shamakh graduated from a local university, and Scott Vincent Borba was an experienced professional in the beauty industry and was responsible for the production of products of the famous cosmetics brand Hard Candy. Both were determined to create quality, low-cost, mid-range cosmetics. As a result, the firm's proposals were appreciated by millions of women around the world.

Brand E. L. F. stands for "eyes (eyes), lips (lipes), face (faces)". With this, the creators of the brand emphasize that their products are designed with a woman's face in mind.

ELF is respectful of nature, fundamentally does not test its products on animals, observes environmental laws, and is an active participant in the PETA movement.

In the USA, brand products are to the most affordable and cheapest, but at the same time it remains high quality, popular and demanded.

E. L. F. positions itself as a brand accessible to every woman and helping her discover her inner beauty.

The company is currently producing 3 lines of cosmetics for various purposes:

• ELF Studio - includes products for professional makeup artists and ordinary consumers;
• ELF Minerals - cosmetics made from natural minerals;
• ELF Essentials - everything you need to create your daily makeup at an affordable price.

The Studio line offers the consumer high-quality long-lasting make-up bases, eyebrow cosmetics (correction and care), eye shadows, lipsticks, a variety of lip scrubs, moisturizing face serums, serum drops and a roll-on eye freshener.

Minerals Line includes a series of cosmetics for lovers of organic cosmetics, which include mineral supplements, natural ingredients. Mineral dust powder with a delicate and light texture is especially popular with consumers. It lies pleasantly on the skin, does not clog pores, and gives the face a velvety look. The entire Minerals line is made only from natural ingredients, so it costs significantly more than cosmetics from other lines.

The Essentials line is the most affordable, with any item ranging from $ 1 to $ 3. The line offers a wide range of decorative cosmetics and skin, eye and lip care products. It includes products for eliminating redness on the skin, tonal shadows, mascara, cosmetics for the care of eyebrows and eyelashes, foundation tones, powder, makeup fixing sprays, eyeliner. All products comply with hygiene requirements, sanitary and epidemiological rules and regulations.

The ideal value for money and high quality has attracted millions of women around the world to ELF cosmetics. Any branded manufacturer of expensive cosmetics can envy such a high quality of performance. To promote its products on the cosmetic market, ELF does not use additional marketing tactics. The company's motto is very simple: "Every woman deserves to use high-quality, affordable cosmetics to reveal her inner beauty to the world."

The light, delicate mineral dust powder was highly appreciated by professional makeup artists. The product makes the skin velvety, removes shine well, masks redness and other skin imperfections.

Professionals especially note lipstick - one of the most demanded products of the company. Available in a wide color palette, multi-species (matte, classic, with glitters, with the effect of wet lips, lipstick-pencil, lipstick-liner). This category includes lip balms, colorless hygienic lipsticks.

Regular ELF consumers and professional makeup artists will appreciate the eyebrow liner, with some options including ready-made eyebrow stencils that are easy to use when needed.

Before applying eyeshadow, experts recommend using a base, as some options crumble.

ELF offers a variety of beauty products cleansers for daily washing, foams, gels, tonics to remove make-up. Nutritional and moisturizing creams for daily use, moisturizing foam masks, concealers different directions (to hide redness, to correct complexion, to mask dark circles under the eyes).

Make-up remover wipes are the best-selling ELF brand product worldwide. In addition, the company produces wonderful brushes, eyebrow and eyelash brushes, and applicators for applying shadows. All the materials from which the brushes are made have been tested for safety, and the accessories produced by the company are made from hypoallergenic materials.

Professional makeup artists and consumers alike have appreciated ELF's makeup brushes. They are made of antibacterial taklon pile, which is as close to natural as possible.This material provides brushes with durability in use, environmental friendliness, does not cause allergic reactions. The brushes are easy to care for, sparingly apply cosmetics to the face and neck, do not deform, practically do not break.

Note that the company's cosmetics are highly durable, adhere perfectly to the face and do not depend on weather conditions.

Do you still think that a product for a couple of dollars is not worthy of your attention? Try ELF and see miracles happen. Products for the eyes, lips and facial skin will help to enhance the natural beauty.

Testing ELF cosmetics, see the next video.