Professional cosmetics Estel Professional

Estel is a global brand that produces professional hair cosmetics. Each individual series will help to cope with many beauty shortcomings. Musses, masks, balms and shampoos strengthen the hair structure and increase volume. Particular attention of the consumer is paid directly to hair dyes.

The founder and leader of Estel is Lev Okhotin, a chemist by profession. Before starting his own production, he was an ordinary manager for an entrepreneur who was engaged in investing his own capital in various projects. One such investment was a cosmetics and perfumery factory. A year later, the company got on its feet and began to bring excellent financial results. Just at that moment, Lev had the idea of ​​creating his own company, where he would develop unique formulas for cosmetics and be engaged in their production.

Lev's main idea was to develop and release on the Russian market cosmetic products of excellent quality at affordable prices.

The brand quickly gained popularity not only among ordinary people, but also among professionals in the fashion industry.May 2005 for the Estel Professional brand was marked by the release of a professional line of hair cosmetics ESSEX, which included a dye consisting of 67 shades, shampoos and balms. After some time, the ESSEX line expanded several times.

The quality of the products was appreciated not only by hairdressers, but also by their clients. For this reason, the manufacturer decided to make the widest possible selection of professional cosmetics Estel Professional, which allows you to expand the working space of the craftsmen.

At first, the Estel company existed in a rented premises with an area of ​​1000 sq. m, where the production of cosmetic products took place. Several years of intensive work forced to change such a small room for a larger building, due to which the number of manufactured products doubled. Today, the domestic manufacturer Estel is known not only in neighboring countries. Official representations of the brand are located in Ukraine and Germany.

In the recent past, Estel's marketing managers have strived to expand into the markets of Central and Western Europe, and they have been able to achieve this goal.

The success of a young Russian brand is not the demand and supply of the domestic market, but human resources. A close-knit team is the guarantor of successful business development. The work experience of many employees is equal to the age of the brand itself, and this fact means a lot. But everything was not always so rosy. There were also dark times in the development and existence of the brand, for example, entering the market. And only the loyalty and dedication of the employees helped the company stay afloat and conquer the high wave. Today, the Estel brand is a world-famous company with a vast geography.

Any cosmetics, before becoming popular and in demand, goes through a long stage of acquaintance with consumers. Thanks to their opinion, it is possible to compile a complete list of the advantages and disadvantages of the products. Estel in this case presents a wide variety of hair care products, among which hair dye is in great demand. For this reason, it is proposed to get acquainted with the pros and cons of coloring compositions. First you need to consider the positive aspects of the product for dyeing curls.

• An important advantage of Estel paint is in a huge palette of colors and shades... Each representative of the fair sex easily selects the appropriate range for her image.

• Consumers love division of hair dye into professional and non-professional types. But this difference does not affect in any way the complete set of coloring sets and the composition. The paint and care balm contain exclusively natural ingredients.

• Estel brand has its own laboratorywhere employees are constantly working on developing new products and improving finished cosmetics. In addition, new products must go through several stages of testing. And in case of unsatisfactory performance, it is sent for revision.

• Own research institute Estel creates unique formulas, thanks to which the consumer can be confident in the quality of the product.

• A definite plus for most consumers is price policy. Estel does not set high rates. And this applies to paints intended not only for home use, but also for professional-type compositions.

Unfortunately, such an impressive list of advantages is complemented by a small number of disadvantages, which cannot be ignored. Some consumers claim that they purchased paint without ammonia, but in the process of use they realized that it was not without it. The smell alone allegedly revealed the secrets of the domestic brand.In fact, it is not difficult to explain this situation. As with any product, Estel hair dye can be counterfeit. The reason for this is not the manufacturer, but the deceivers who love easy money.

Another drawback of Estel paint is the inability to completely paint over the gray hair at home. But in this case too, the brand provides a clear explanation. For home dyeing, the consumer purchases non-professional dyeing compositions, however, even with your own hands you can change the color of the curls with professional paint.

In most cases, non-professional paint refreshes and consolidates the effect of a professional paint. A small number of consumers claim that Estel hair dye is not permanent. However, other users disagree with this. To get the desired effect, you must strictly follow the instructions, otherwise the result will only be disappointing.

A distinctive feature of the Estel company is the use of only natural ingredients. Each individual composition is filled with substances that have a positive effect on the condition of the hair. All ingredients for cosmetics are ordered from abroad. Each component undergoes additional testing before connection. The Estel brand has won the love and recognition of the majority of consumers that it uses only natural substances in its developments.

The Russian manufacturer Estel annually updates its own line of cosmetic products. However, the beloved cosmetic travel kit is in great demand. Curex Sunflower. With its help, each representative of the fair sex outside the home can maintain the beauty of her hair, provide the curls with appropriate care.

The compositions of the presented products of the kit are a unique combination of components important for hair health. Correct use can reduce the harm caused by negative factors. For example, the spray protects from the sun, the mask protects the curls from temperature changes. Shampoo and balm act as delicately as possible on each curl, and the hair acquires sensual smoothness and silkiness. In general, the entire range of the Estel brand is supposed to be divided into several separate groups.

• Coloring compositions. We are talking about products that allow you to discolor or dye curls in a different color. This group also includes cleansing and toning shampoos, oils.

• Facial hair coloring... The products in this group are browbrow and eyelash colorants. All of them are safe, they contain only plant substances that are not capable of harming the eyes.

• Styling curls. This category covers sprays, wax, varnish, mousse. In simple terms, this group contains compositions that can give hair volume, fix hairstyles for a long time.

• Curling. In this case, we are talking about compositions capable of holding curled curls for a long period of time.

• Special products. These are cosmetic compositions used for shielding, lamination and other professional procedures.

• Curl care. Various shampoos, balms, masks and serums.

• Face care cosmetics. Estel offers ladies unique formulas of creams and skin cleansers.

• Body cosmetics. Liquid soap, shower gels, cleansing balms.

• Children's line. In this case, we are talking about all types of Estel cosmetics. intended for children and adolescents.

• Men's line. A separate series with a "masculine character": shampoos, balms, gels, varnishes, tonics and much more.

When you get to know the Estel brand products, it becomes clear that all products are divided into two types, namely: care and decorative cosmetics. From the name it is clear that care or grooming products involve taking care of the hair, skin of the face and the whole body. Decorative cosmetics helps to hide imperfections in appearance and highlight beautiful features.

Among a wide variety of decorative cosmetics, foundations and powders, concealing pencils and blush, mascara and shadows with a large palette of colors, eyeliner and lip pencils, lipsticks and gloss are in great demand. The main objective of the presented funds is in hiding the imperfections of the face and emphasizing its merits. The foundation helps to even out the skin tone. Powder, applied over the foundation, fixes the effect obtained, and also removes excess shine, making the face more natural.

Concealers and other concealers hide blemishes such as pimples or under-eye circles. Mascaras and eyeshadows help bring out an expressive look. In this case, the mascara can be lengthening, increasing the volume. Matte lipsticks with a dense texture help to make an interesting accent, thanks to which, it turns out, to correct the shape of the lips and their volume. Makeup for hair can help transform lifeless-looking curls into a unique hairstyle. The main thing is to choose the right formulations of mousse, mask and varnish.

Among the cosmetics for personal body care are liquid and bar soaps, shower gels and foams, cosmetic milk and scrub, peels and gommages, lotions and tonics, creams and masks, shampoos and balms. From the presented list, soap products, as well as foams and gels are designed to cleanse the face and body. These funds must be used daily, so that after a while the fair sex will be able to feel the tenderness of their own skin.

For the deep face cleansing procedure, it is supposed to use peels and scrubs. The unique formula of these formulations penetrates deep into the skin, cleanses the pores as much as possible, then clogs them for a long time. Scrub and exfoliation should be used at least once a week. The main thing is to understand the difference between the compositions of scrub, peeling and gommage. Owners of oily and combination skin should opt for formulations with small particles. For ladies with sensitive skin, a creamy gommage is suitable. Toners and lotions help remove cleanser residues from the face and entire body.

The main and most important rule when choosing cosmetics is in the most accurate selection of formulations for skin type. Cosmetics formulated for the care of dry skin have a denser texture. Quite often, it contains vegetable oils that can cause inflammation on oily skin, and vice versa. The light texture of cosmetics for oily and combination skin will not be able to show its qualities when processing the dry layer of the dermis.

All about Estel Professional professional cosmetics, see the next video.