Shiseido cosmetics: description and varieties

Cosmetic products of the Japanese company Shiseido are in high demand in our country. The popularity of the brand is due not only to a wide range, but also to the highest quality of the cosmetics produced.

Shiseido is the oldest Japanese manufacturer of cosmetic products and produces skin and hair care products, as well as a wide range of decorative cosmetics.... The history of the creation of the concern goes back to the second half of the 19th century, when a former employee of the Imperial Navy and the owner of a pharmaceutical company, Arinobu Fukahara, divided the medicinal and cosmetic directions of pharmacology, taking a Western approach as a basis.

Thanks to this strategy, outlandish products for the Japanese market began to appear on the shelves of pharmacies, for example, toothpaste and body lotion. Eudermine... The latter was made entirely from natural ingredients, which is why it quickly won the recognition of the inhabitants of the Land of the Rising Sun.

Considering the growing demand for cosmetic products and observing global trends, in 1872 Fukahara created a company for the production of skin care products. At first, the company's products were supplied only to the Japanese market, but after a quarter of a century, they became known far beyond the borders of the country. His father's business was continued by his heir Shinzo Fukakhara, who managed to achieve unprecedented success in the cosmetology field at that time. During his reign, the company's specialists developed and launched into production the world's first toning lotion that removes the negative effects on the skin of lead white, which was used by most Japanese women.

A growing and developing company began to take over smaller businesses specializing in the production of a single cosmetic product. This happened with the company Zotos International - a manufacturer of hair care products, whose products were of high quality and were quite popular. Thus, by the middle of the 20th century, the Shiseido brand already occupied a leading position in the cosmetics industry and was a worthy competitor to well-known European brands.

Today, the Shiseido concern's retail network includes more than 25,000 points of sale located around the world, and includes 15 perfume brands, the Shiseido Beauty Institute and 6 research laboratories... This was possible thanks to the skillful combination of advanced technologies and the preservation of the true values ​​of the separate culture of Japan, as well as skillful marketing and flexible management views.

The main feature of Shiseido cosmetics is its adaptation to different skin types, taking into account the consumer's place of residence... So, for the inhabitants of Japan, the company produces a specialized line of cosmetics designed exclusively for the indigenous population of the country.

The high consumer demand for Shiseido cosmetics is due to a number of undeniable advantages of these Japanese products.

• Cosmetics are made from natural ingredients with a minimum content of chemicals, which makes it completely hypoallergenic and dermatologically approved.
• Widest assortment cosmetic products allows you to choose the right product for each family member, including children.
• Sunscreen are indeed capable of providing reliable protection against ultraviolet radiation, which sets them apart from most other sunscreens.

Shiseido cosmetics come in a wide variety. In the company's catalog you can find lines designed for hair, face and body skin care, as well as a large selection of decorative cosmetics and basic foundations. The pride of the company is the hyaluronic filler Elega, which is considered one of the most popular filler gels and is used to correct the nasolabial folds and nose, as well as to enlarge the lips and restore the volume of the cheekbones, chin and temples.

This category of products is very popular with women all over the world and includes quality natural products, preventing skin aging, smoothing wrinkles and nourishing cells with hyaluronic acid.

• Of particular note is the Benefiance line, the most popular of which is the Resistance 2 cream. Its components perfectly nourish and moisturize the skin around the eyes and do not clog the pores. The cream is designed for women over 40 years old, very easy to apply, well absorbed and does not leave greasy stains on clothes. Thanks to its powerful anti-aging effect in 2011, the cream was awarded first place by Allure magazine, presenting the Breakthrough of the Year nomination.

• The White Lucent line should also be noted, represented by products for lightening the skin and removing pigmentation. Thanks to the presence of vitamin C, esters and minerals, the preparations effectively even out the skin tone and prevent the formation of new spots.The series is complemented by sunscreens, the main advantage of which is the possibility of using them as a base for make-up. Creams and foams have a pleasant aroma and light texture with a moisturizing effect.

• The Bio series should also be noted, also designed for women in the older age group. The preparations are involved in the restoration of collagen and elastin in the skin, smooth out fine mimic wrinkles, improve complexion, help eliminate dark circles under the eyes and have a good anti-aging effect. The most popular are the correcting serum and the regenerating cream. Advanced Super.

• The Global Pampering line is also in high demandconsisting of cleansing milk and body emulsion. The products smell good, are well absorbed into the skin, do not have a sticky effect and keep the skin light and fresh throughout the day.

Skin care products are presented in the form of creams, foams, emulsions and serums - cleansing, moisturizing, softening and nourishing the skin of the face and body... The powerful anti-aging effect is due to the use of herbal extracts, vitamins and a huge amount of natural organic components that make up the composition. Natural substances retain moisture in the skin cells and fill them with energy.

The concern produces a huge number of decorative cosmetics that are of high quality and complete safety for human skin. They do not cause allergies and puffiness, do not spread, do not roll when applied and remain on the face throughout the day. The makeup category includes base makeup, eyeshadow, lipstick, powder and blush.

The base is represented by powder and foundation corrective action, helping to even out skin tone, eliminating redness and dullness of the face, as well as skillfully masking enlarged pores and expression lines. For the production of creams, light reflection technology is used, which provides the face with a natural glow and a healthy glow. Creams are available in a wide range of colors, which allows you to choose their shade for any skin color. Separately, it should be noted lifting cream Radiant Lifting Foundation with a pronounced anti-aging effect. This product tightens the skin of the face and at the same time carefully cares for it.

The powder is also available in a wide variety of shades, flawlessly fits on the face and hides minor skin imperfections. Very popular Foundation tool, removes oily shine, conceals pores and gives the face a natural matte finish. In addition to powder and foundation, the company has launched the production of very convenient and highly sought after pencil-correctors. As an example, consider StickFoundation, which has a creamy texture and is very convenient to apply to specific areas of the face. The product effectively masks imperfections, does not clog pores and moisturizes the skin well.

Shiseido eyeshadow comes in a wide variety of colors and features a smooth, silky texture. The shimmery varieties have a shiny surface and a creamy texture. The eyeshadow does not roll in the folds of the eyelids and remains unchanged for more than 15 hours. In addition to shadows, the Shiseido collection boasts dry and liquid eyeliners, mascara, eyebrow pencils and brushes. All eye cosmetics are tested by specialists and have a positive opinion of ophthalmologists.

Shiseido manufactures a wide range of lipsticks and lip glosses that provide lips with maximum protection and gentle care. They are formulated with beneficial ingredients to ensure lips are hydrated and shine healthy.The lipstick is available in several series, the most popular of which are Glowing Matte, Perfection and Perfect Rouge. Perfection lipstick has a lot of good reviews, which has a creamy structure, does not roll or "eaten". The product is available in a wide color palette, protects the skin of the lips from the negative influence of the environment and maximally moisturizes and nourishes their structure.

Lipsticks from the Glowing Matte series have an excellent terry effect and stay on the lips for a long time. The product gently envelops the lips and makes them soft and natural. Perfect Rouge lipsticks look very beautiful on the lips and prevent flaking and dryness. Moreover, many women notice a noticeable effect of visual lip augmentation, which favorably distinguishes the lipsticks of this series from other lines.

For the production of shampoos, Shiseido uses natural plant ingredients, as well as linoleic and oleic acids, which are easily absorbed by the scalp and hair. With regular use of shampoos the ends of the hair stop splitting, the bulbs become stronger, and the curls themselves become strong and healthy. Shiseido Tsubaki shampoo is very popular, which gently cleanses the skin and hair, promotes color retention, solves the problem of split ends and moisturizes hair along its entire length, without causing it to weigh down.

One of the main ingredients in shampoo is camellia oil, which has been used by the Japanese for the past 100 years. Science has proven the powerful healing and cosmetic effect of this substance, which allows the shampoo to be classified as a remedy for hair loss. The line of Shiseido shampoos is presented not only for women, but also for men for the care of thin, damaged and split ends.

Shiseido cosmetics are highly regarded by both professional cosmetologists and ordinary consumers, being considered one of the most popular. Among the advantages are noted an abundance of natural ingredients, hypoallergenic formulations and a wide range. As for decorative cosmetics, it does not dry out the skin, it lasts throughout the day and has a powerful moisturizing effect.

There is one drawback of Shiseido products - this is high price, which refers it to the category of professional tools. So, the cost of a foundation can be up to 2,000 rubles, a tube of moisturizing cream with a volume of 30 ml will cost 1,300 rubles, and you will have to pay up to 1,000 rubles and more for shampoo.

For a review of Shiseido cosmetics, see the next video.