Vivienne Sabo cosmetics: brand story and product overview

Vivienne Sabo is a popular brand that has won the trust of consumers over 13 years of its existence. The brand has an interesting legend that allows it to successfully promote it in the Russian and international markets. The country of origin of the cosmetic products is kept secret, and the company that owns the trademark does not seek to disclose it.

Studying the description of decorative cosmetics and reviews of makeup artists, testifying to the high quality of all the company's products, we can say with confidence that it is not in vain that it gained popularity so quickly. And the Parisian flavor of Vivienne Sabo's history only adds to the attractiveness of products in recognizable boxes with a branded print.

Decorative cosmetics Vivienne Sabo is an unusual phenomenon in the world market. Despite the fact that the brand is positioned as French, Russia is considered the country of origin of the products, and the development of formulas is carried out in Switzerland. The company "Gradient" created it in 2006, until that moment it acted only as a PR-agent of other popular cosmetic brands. The emergence of the Vivienne Sabo trademark was preceded by a serious work of the company on its image.

The first hit of the brand and its entry into the world of professional makeup was volumizing mascara Cabaret... It has become popular since its release in 2009 and is still the top seller. Today the company produces dozens of products, including those with increased durability, has a personal perfume line... And Vivienne Sabo has offices all over the world - from Paris to Los Angeles.

Cosmetic products manufactured under the Vivienne Sabo brand do not need additional advertising. The brand has focused on several of its features.

• Original packaging... All the company's decorative cosmetics are placed in stylish boxes in black-white-lilac shades.
• Detailed product description... The company even has master classes on their application in video format.
• Collaboration with leading makeup artists... The high quality of Vivienne Sabo products has made them interesting for professionals. Among those who use the brand's products are Alexandra Kirienko and Svetlana Udalova.
• Respect for the environment... Cosmetics are not tested on animals, the cardboard packaging is biodegradable.
• Versatility and ease of use... In the palette of the brand's products, there are the best classic shades that go well with each other.
• Regular renewal of the assortment... New collections are released every year, products loved by millions are improved and improved.
• Wide sales network... The brand's cosmetics are distributed through a network of 12,000 stores. The sales geography covers 500 cities around the world.

Vivienne Sabo regularly updates its own line of cosmetics collections. Today the brand has 3 original lines at once.

Plume - a collection in plum tones, which includes eye shadow palettes, voluminous mascara and a stylish cream highlighter in a bottle with a convenient dispenser.

Mercireleased for the 10th anniversary of the company. It includes lipsticks in polka dot themed packaging. The second part of the collection is made in bottles and sticks with a delicate lilac background. The line includes correctors and highlighters, black eyeliner to create French arrows of any width and voluminous mascara to create a languid look.

Boutique de fleurs - the brightest and most delicate collection in floral shades. To create fresh and bright images, the brand offers to use an original eyeshadow palette, consisting of 8 fashionable shades, cream blush in the format of a lipstick stick, light voluminous mascara. The company also suggests trying lip oil, a gloss with a glossy, wet finish.

Perfect skin tone, healthy glow, sculpted cheekbones - Vivienne Sabo's range of products offers the perfect foundation for any make-up. Popular products include concealer Ideal Sublime, primer Prima Ballerine, allowing you to achieve the perfect combination with different types of foundations. Of no less interest is the cream highlighter Creme Illuminatrice in a convenient compact package.

Sculpting tools also deserve attention. In line Mariniere there are bronzers and whole palettes for contouring, dry and cream blush. Among the tinting agents Vivienne Sabo can be distinguished Poudre Nuage powder - a universal option, as well Joli moyen for matting oily sheen.

Among the creamy formulations, persistent Ton Constance and Ton Mattin, removing unnecessary effects during the day.

The company also has its own BB-creme, easily and quickly evens out complexion imperfections. Concealer Ideal Sublime you can easily remove small defects in appearance, eliminate circles under the eyes.

In the category of cosmetics for eyelids, eyebrows, eyelashes at Vivienne Sabo you can find many bright hits. Interesting looking nude eyeshadow palette Paris looks stylish and effective in mini format.

In series Cabaret there is not only the legendary burlesque dancer mascara. Produced here eyeliner and eyelash primer Premiere, double-sided pencils for lips and eyes. Spectacular eyeliners are also quite popular and allow you to create authentic Parisian looks. There are versions for daytime and evening make-up, regular, long-lasting.

Of interest and eyeshadow Petits Jeux, made in monoformat, as well as palettes of 4 fashionable shades Quatre Nuances... For those who want to get active growth and improve the quality of eyelashes and eyebrows, the brand produces high quality burdock oil in a convenient format and with a classic brush. Products are popular among carcasses Mon General, Jalouse, Garconette, Femme fatale.

Among the lip products presented in the Vivienne Sabo collections, there are glosses, lipsticks and pencils for creating a clear contour. All of them are distinguished by their recognizable packaging design and high quality products.

The bright novelty of the season is Rouge Feministe lipstick, made in bright and daring colors. In addition, the company has colored lipstick-balm Baume A Levres Colorthat softens delicate skin.

In the matte line of liquid lip pigments, Vivienne Sabo suggests trying long-lasting Matte Constance or fashionable Matte Magnifique... Among lip gloss, special attention deserves Brillance hypnotique with three-dimensional volumetric effect and Confiture, in which confectionery notes are clearly traced.

Studying the reviews of makeup artists about Vivienne Sabo cosmetics, we can say with confidence that this brand has everything to successfully reach the target audience. Wide palettes of shades, carefully thought-out application tools, the right texture of the products. The brand also produces long-lasting lines that are highly valued among makeup professionals. The saturation and durability of the pigments are noted.

According to buyers, the brand has a lot of products that deserve attention. For example, the Cabaret line of mascara has been receiving positive reviews over the years. The palettes of eyeshadows are also highly appreciated, the harmonious compatibility of different colors and shades is noted. In addition, Vivienne Sabo has good lip glosses, bright pencils-kayals, gel for creating eyebrows like those of the catwalk stars. Among the manufacturers in the mass market segment, this brand has practically no competitors.

For an overview of the 5 best Vivienne Sabo products, see the video below.