Italian cosmetics: features and popular brands

Italy is a worthy manufacturer of caring and decorative cosmetics. The beauty lines of famous fashion houses, as well as the world famous brand Santa Maria Novella, are especially popular. In addition to luxury products, the Italian market offers a budget and middle-market category, in the assortment of which you can find various shades of mascara, sparkling shadows, persistent tonal creams for little money. We'll talk more about Italian cosmetics and the best brands in the article.

Manufacturers of Italian cosmetics primarily care about the naturalness of the composition, which includes natural ingredients. Thanks to this approach, Italy has become one of the world leaders in facial care products.

More and more women are choosing organic cosmetics from Italian brands. And no wonder.

Such components have a regenerating and healing effect., which helps to maintain youthfulness and beauty of the skin.

Qualified specialists from renowned beauty institutes are involved in the production of caring and decorative cosmetics. In addition to modern technology, experts are still turning to the ancient Italian beauty traditions.

Despite the scarcity of resources in Italy, the cosmetics produced here are distinguished by the following features:

• high quality that meets international standards;
• natural composition with incoming plant extracts and vitamins (olive oil, grape, grapefruit, lemon, orange);
• a wide range of products (for normal / oily and combination / dry, dehydrated / problem skin, as well as for the elimination of specific defects);
• application of the latest technologies in the field of biology and biochemistry;
• safe, hypoallergenic composition;
• beautiful packaging design.

Thanks to these properties, Italian cosmetic brands have become known all over the world, including in Russia. On store shelves you can find a product suitable for any type of skin - daily, anti-aging, professional lines, as well as series aimed at improving problem skin... In addition to everything, the assortment includes excellent decorative cosmetics with a wide palette of colors and textures.

Professional cosmetic products made in Italy meet the needs of every woman, especially with regard to daily care.

Consider the main advantages of Italian cosmetics:

• the high content of natural components provides a softer, but very effective effect on the deep layers of the skin;
• economical consumption of the contents in the bottle;
• the likelihood of an allergic reaction is zero;
• consistently high results with 100% efficiency, despite the high cost of professional lines;
• the presence of harmful substances in the composition is minimized - that is why the shelf life is very low;
• the professional series for face care contains a valuable component - thermal water, which has a deep effect on skin cells;
• the composition of decorative cosmetics contains natural wax, which is responsible for moisturizing, nourishing, rejuvenating and protecting the skin from the harmful effects of the environment;
• sea ​​flora and algae, rich in vitamins and minerals, are also responsible for health and beauty;
• the product range is divided into women and men.

However, the "unpleasant" side can be considered only the high cost of premium funds. The budget class is no less good, but still inferior to the professional line, especially with regard to anti-aging care.

In addition, not all Italian brands can be found on store shelves. Increasingly, customers place orders via the Internet or bring a six-month supply from sunny Italy.

Next, consider the popular brands of Italian cosmetics that have gained popularity not only in their homeland, but also in Russia.

Algodermia - a representative of premium cosmetics. Valuable material is taken as a basis - seaweed.

Industrial raw materials are mined in the French provinces of Normandy and Brittany - it is there that rare species of the purest algae, including fucus, live. To preserve all the useful properties, specialists use the "cold" method of drawing.

Today Algodermia is one of the leading companies in the production of alginate cosmetics. A wide range of care products for women and men are produced under the brand name.

The main lines of Algodermia products:

• salon;
• daily (or home);
• for spa treatments.

Davines - specializes in the production of hair care products. The composition of the products includes 90% natural ingredients. The brand is famous for high-quality hair dye without traumatic substances in the composition. In addition, such a professional product provides permanent coloration, including gray hair.

Italian specialists have invented a special technology - Mask Color conditioning.

Another system - ammonia-free staining A New Color... With this paint, you can experiment with appearance: change hair color or mix several shades, it also allows you to paint over 100% of gray hair - all without the use of ammonia.

Styling products series For Wizard allow you to create hairstyles of any complexity. By the way, Davines cosmetics are used at fashion shows in Milan, as well as in beauty salons in many countries.

Nature's Is a medical brand developed by professional pharmacists, dermatologists and cosmetologists. The composition does not contain parabens, silicones, mineral oils, formaldehyde and other substances harmful to the skin. Nature's cosmetics are based on fruit water, plant extracts, fruit extracts and precious oils.

Buyers are offered 2 lines of products, we will consider each in more detail.

• Therapeutic. These include Acque Unicellulari and Arga. The active ingredients are argan oil and fruit water. These products do an excellent job with dryness, dehydration of the skin, and also relieve a number of skin diseases.

• Aromatic. Men's line called Hematite. Caring cosmetics are based on a natural mineral - hematite. It is responsible for regulating mineral balance and collagen production in the skin.

Beautaly - a revolutionary line in the field of skin regeneration. Thanks to pure and natural ingredients, traces of fatigue, dryness and redness disappear. The visible result can be seen after several applications.

The most demanded product of the Italian brand Beautaly is hyaluronic serum (98%), capable of:

• instantly moisturize the deep layers of the skin;
• increase elasticity;
• smooth out fine wrinkles;
• have a rejuvenating effect.

Argital - an organic brand based on healing green clay. The main specialization of the brand is products for face, hair and body care. The assortment is rich in therapeutic lines for problem skin, as well as hypoallergenic cosmetics (creams, tonics, foams). In addition, Argital offers essential oils. They are obtained from plants and fruits growing in Italy.

Bottega verde Is an Italian brand based on natural ingredients. The bath line with plant and fruit extracts is especially popular. Customers especially note the delicious scent that stays on the skin for a long time. In addition, the assortment includes care products for the face, hair, and decorative cosmetics.

As you know, shopping in Italy is a great pleasure, especially for women. Local shops are full of a variety of high quality beauty products.

So, for professional products it is advised to go to Milan on Via Monte Napoleone and in Rome - on Via Del Corso.

Going to sunny Italy, on vacation or on business, do not forget to get a couple of cosmetic novelties for face and body. In beauty stores, there are real professionals who will help you choose the right product.

So, below we present a list of cosmetic products that are most often brought as a "gift" from Italy. According to customer reviews, they really should be on the shelf in the bathroom of every woman.

Geomar Thalasso Scrub is an intensive body scrub. The grape seeds included in the composition exfoliate the skin well without damaging it. In addition, the product has a cleansing and nourishing effect. After the first application, the skin feels smooth and soft. The scrub contains: water, glycerin, caprylyl glycol, sodium chloride and citrate, salicylic acid, sea salt, perfume.

For sensitive skin, it is suggested to pay attention to a gentle banana or strawberry scrub.

Guam Fanghi d'Alga - anti-cellulite mask with a cooling effect. This beauty novelty is designed for cold wrap. Completely natural composition does not cause allergic reactions on the skin of the body. The ingredients included in the mask are extracts of kelp, horsetail, fucus, ivy, horse chestnut, as well as clay, mud, lemon and oregano oil.

Advantages:

• 100% natural composition;
• the result is noticeable after the first wrap;
• the mask has a beneficial effect on the entire body;
• the exfoliating effect lasts for a long time;
• provides nutrition, tightening, maintaining overall balance.

I Provenzali Sweet Almond Oil Body Soap - bar soap with almond oil. Used for washing hands and whole body. The main benefits of this product are its delicious sweet scent, as well as moisturizing, nourishing and skin benefits. The sulfate-free composition is rich in macadamia, olive and shea butter.

Equilibra - a representative of organic cosmetics. The product is a hypoallergenic stick that gently affects the skin around the eyes. Its tasks include - elimination of dark circles and puffiness under the eyes, a slight lifting effect. The active ingredient is cold pressed aloe vera oil (40%). Due to its healing properties, Equilibra caring cosmetics have become very popular among Italians.

Collistar - one of the best lines of Italian quality sunscreens. It is a cream enriched with hyaluronic acid, plant extracts and collagen, as well as vitamins A, B, E, F. Despite the high cost, the Collistar caring cosmetics has established itself as a safe, effective means for obtaining a perfect tan. In addition to its basic properties, the cream softens and protects the skin from the appearance of wrinkles.

Pupa Like a Doll - a compact powder with a naked skin effect. Pupa decorative cosmetics have become popular in all countries of the world, including Russia. This product is suitable for all skin types. Available in three versatile shades.

Advantages:

• gives good matting;
• fixes makeup without weighing it down;
• SPF filter (15);
• the composition does not contain parabens, fragrances;
• the presence of reflective particles;
• the powder is equipped with a high-quality sponge and a mirror;
• natural fusion with the skin.

Italian cosmetics - high quality and beauty in one bottle. Manufacturers of well-known brands have been delighting their customers for many years - and all thanks to the natural composition and the desired effect.

An overview of Italian cosmetics is in the video below.