Mass market cosmetics: features and a list of brands

In this article we will talk about mass-market cosmetics that are most popular among the widest segments of the population. Let's take a look at its features and consider a list of the best brands from this segment that produce good quality cosmetic products.

First of all, these are the most affordable cosmetics in terms of price. When creating them, special innovative technologies are not used; companies producing cosmetics of this class usually do not provide for serious research centers, therefore the effectiveness and quality of such cosmetics are rather modest.

Mass market products include inexpensive componentssuch as plant extracts, fatty and essential oils, various minerals and vitamins. Chemical preservatives and fragrances, parabens, mineral oils, liquid paraffin and others are also present as components.

Therefore, when choosing a product, it is recommended to carefully read the description of the composition in order to minimize the negative consequences of its use.

The annotations to many mass-market cosmetics indicate that they are suitable for all skin types, however, there are also products that are suitable:

• for dry and normal skin;
• for dry skin;
• for oily skin;
• for sensitive skin.

The characteristic features of mass-market cosmetics are their wide popularity, bright packaging and cheapness... Experts claim that up to 90% of the cost of such products falls on advertising, and only the remaining 10% pay directly for the contents of the jar of such a product.

Here is a list of brands that produce mass market beauty products, which are known to many, many users:

• Avon;
• Eveline;
• Garnier and L'Oreal (also offer middle market products);
• MaxFactor;
• Maybelline;
• Ruby Rose;
• Faberlic;
• Oriflame;
• Dove;
• "Avanta";
• Belkosmex;
• "Vorozheya";
• "Kalina";
• "Red line";
• "L'Etoile";
• Markell;
• "Nevskaya Cosmetics";
• "Recipes of grandmother Agafia";
• "Russian field";
• "Freedom";
• "One Hundred Recipes for Beauty";
• "Clean line";
• "Black Pearl" and others.

Let's take a look at the top 5 brands that produce the highest quality mass-market cosmetics according to popularity ratings and customer reviews.

• Finnish trade mark Lumene manufactures products in two areas: care and decorative. Lumene has developed cosmetics for different age groups and skin types. There is a special line of care products for men, as well as a separate Natural Code line with plantain for young people. All products of this brand contain useful extracts of northern plants.

• Sleek makeup Is a British make-up brand. The Sleek MakeUp collection includes highly pigmented products with a variety of textures, richness and a variety of colors. The company aims to produce high quality products at affordable prices.

• The distinction of the Italian brand NoUba safety, delightful colors, delicate textures, rich shades of everyday and exclusive cosmetics are considered.

• Russian brand Splat Professional specializes in the production of care and medical cosmetics such as Heya shampoos and balms, toothpastes and rinses. Splat's oral hygiene products are the third leading manufacturer in the world.

• Belweder - the name of the Polish medicinal cosmetic products. All products are hypoallergenic, the company specializes in the production of nail products, which make up more than half of the brand's entire collection. Another area in which the specialists of the Polish company work is lip products. Characteristic features are the gradation of products for consumers of different ages, as well as decent quality and reasonable price.

Many users mark some products of a well-known brand Garniereg BB cream, micellar water and basic skin care products. NYX decorative cosmetics have a rich color range and also excellent quality. Inexpensive products from Essence may appeal to young girls with its constantly updated assortment and pleasant shades of decorative products for the face.

Mass market products are not designed to solve a problem, but only to temporarily disguise it. On the other hand, professional cosmetics, thanks to their active ingredients, eliminate the imperfections of appearance. All salon cosmetic products are very effective, the formulation of such products is developed in special research laboratories, and innovative technologies are used in the production.

Professional cosmetics are not sold in regular stores, they can only be purchased in beauty salons or specialized retail outlets... You cannot use such products on your own: the composition of the products is so complex that without special preparation you can cause irreparable damage to your skin and hair. However, there are lines of professional products for home use, which only a master cosmetologist has the right to prescribe as an addition to salon procedures.

Despite the rather high cost, professional cosmetics are very economical.

Mass-market cosmetics are distinguished by low price and rather low, compared to professional, quality. It is versatile. It can only be used for daily home care.

Luxury cosmetics are also different from mass-market products. Luxury cosmetics contain a greater percentage of natural ingredients such as extracts of useful plants, vitamins and minerals. Mass-market cosmetics differ from luxury ones in that the plant extracts included in its composition are obtained by the method of hot pressing, as a result of which biologically active substances, unfortunately, are almost completely destroyed at the exit. To create the herbal ingredients of luxury cosmetics, only cold pressing is used, thus all the beneficial properties of plants are preserved.

Luxury cosmetics formulas are developed in research laboratories and institutes, therefore, such cosmetics are quite effective, they can affect the skin at a deeper level than mass-market cosmetics.

The chemicals included in luxury cosmetics are minimized, which makes them safe... Many lines of such cosmetics are hypoallergenic.

The following video provides an overview of the best beauty products from the mass market.