To shave or not to shave: experts talked about the weirdness of fashion for naturalness
This year, women somehow unanimously decided to “be ready for the beach season” in a style that maximizes close to natural... And although everyone around for some reason began to demand this very naturalness from a woman, the criteria themselves remained unclear. Who is she - a natural woman? What should be naturalness that will not scare others away?
The first thing to consider is whether you want to flaunt unshaven armpits. This is the main "natural" trend of the season. By the way, the hair removal itself not so long ago celebrated its centenary birthday. A century ago, McCall's magazine ran an advertisement for the Milady Decollete Gillette razor, in which smiling ladies with shaved armpits urged all the fair sex to get rid of vegetation as soon as possible.
The ladies started shaving their legs late.That is, already in the forties of the last century. The war was going on, and the industry did not make any special bets on the production of tights and stockings, but there was a need for them. The woman needed smooth legs in order to apply an iodine mesh on them, imitating the presence of stockings.
It wasn't until the seventies that the bikini area was epilated, and by the turn of the millennium, it had become the cultural standard of appeal.
And now, almost two decades later, the refusal to shave the armpits, legs and bikini area became not a protest, but individuality, which is no longer condemned by society.
Many have invested in the trend. But the first to start promoting the naturalness of the Chinese woman. Five years ago, they massively decided on a flash mob on social networks, in which they showed unshaven armpits.
Next, The Hairy Legs Club opened in Europe, which also invited women to stop torturing themselves with salon procedures.
Then there was a desire to somehow diversify what was happening, and the hair that had grown in the armpits began to be dyed in different colors, including rainbow.This trend is called "unicorn armpits" - Unicorn armpits.
To shave or not to shave is free choice of women... And the essence of the trend, most likely, boils down to precisely this choice, which should teach women to love themselves and be proud of their body, both shaved and unshaven.
Even razor manufacturers have begun to support naturalness - now in advertising frames the razor is driven not on a smooth knee, but on a hairy leg.
The trend received massive support from the rich and famous. Swedish model and artist Arvida Buström starred in an advertisement for the adidas collection in full "hairiness". She was supported by Gigi Hadid, who is not ashamed of the lack of hair removal either in life or at work.
In the spring of this year, the Nike brand presented a new collection of clothing. And entrusted it to the American model Anastasia Enuke, also a big fan of naturalness.
And now - the first fruits. There are fewer negative reviews about photos and videos in which girls appear without epilation. And the refusal to shave itself is no longer a protest, but an undertaking solely for the sake of comfort.
