Farfetch launches eco-label clothing section
As part of the Positively Farfetch mission, a section has been opened on the online platform Positively Consciousfeaturing a selection of sustainable clothing brands for women, men and children. Now platform visitors can easily find out what things meet environmental, social and ethical world standardsand which ones are not. Based on this information, you can make informed purchases.
Brands that demonstrate and conclusively prove that their products meet the requirements and standards of sustainable and ethical production will receive as part of the project special sign - Positively Conscious.
The creators of the idea carried out numerous studies, negotiated with the official representatives of brands, found out the criteria that would indicate the likelihood of deliberate use, including in the fashion world.
Based on the results, rating system for evaluating companies on three dimensions: caring for the environment, ensuring decent working conditions and protecting animals.
Evaluating working conditionsThe experts will take into account whether brands use child labor or cheap migrant labor, whether there is forced labor in production, how safety practices are observed, and the level of income of employees.
Deserves a separate assessment the impact of the production of clothing brands on the environment and ecology... They will take into account how the brand controls carbon emissions, how it uses energy and other resources, how it disposes of waste.
For availability animal protection indicates the absence of natural furs and feathers, skin of animals and birds.
If a brand receives credits for these three dimensions, its products will be awarded the coveted mark and presented in the section for supporters of the rational and ethical consumption of eco-clothing.
