Our designers will conquer the world - for the first time in history, the Fashion Fund has started working in Russia
Within the framework of the St. Petersburg International Economic Forum, it was officially presented to the public new organization - Fashion Foundation.
Her responsibility will be support of novice Russian fashion designers and designersso that their ideas and undertakings help advance the Russian fashion industry both domestically and internationally.
The times when people in Russia simply did not know how to sew, supplying faceless "consumer goods" to stores, have already passed, experts say. The country has learned to sew well and with high quality, and today in Russia there are a lot of excellent craftsmen who make quality goods that are not ashamed to wear.
Moreover, Russian clothing has recently has gained immense popularity outside the country and this is a great start.
The world consumers really like the clothes of the Russian brand ZARA, they are planning orders for it a year in advance.
At the same time, experts say, it is alarming that in recent years, not a single new own Russian fashion brand has appeared in the countryand even successful Russian projects from the point of view of world fashion houses are nothing more than small startups.
And even if you sponsor designers from Russia so that they can present their developments on the world catwalks, the situation is unlikely to change, because Russians will not compete with fashion tycoons with a long history and big names, not that it is difficult, but impossible in principle.
It was decided to create the Fashion Fund in order to give young talents, first of all, a chance to promote their vision of fashion on the territory of their country and on the Internet.
Aysel Trudel and businessman Alexander Shumsky became the founder of the Fund.
Now the new organization has announced a large-scale search for talent - the fashion industry needs new names therefore, all aspiring fashion designers can apply for support.
Better ideas will be able to receive not only business funds, but also become participants in national projects and receive government support... As a result, Russian women will receive new brands that they can wear with pleasure and pride.
