In Russia for the first time attracted a model in a hijab to advertise clothes

The Russian retailer Gloria Jeans decided to use for the first time in advertising a new collection of clothes a model dressed in Muslim traditions in hijab. A hijab is a traditional Islamic female headscarf and a floor-length dress that hides the figure.

The retailer accompanied the snapshot of a girl in such an outfit with the slogan - “With Gloria Jeans you can always be yourself! We are always glad to see you regardless of age, gender, skin color, religion, views. "

Other Russian clothing chains have not previously conducted advertising campaigns specifically targeting Muslims, although all over the world it is - not news anymore... Russia is a multinational country, and the decision was self-evident, fashion experts say. Gloria Jeans' decision is not only a tribute to the part of Russians who profess Islam, but also an emphasis on the fact that clothes are made for everyone.

Gloria Jeans has many stores in Chechnya, Dagestan, Tatarstan and Bashkiria, but it is not planned to create any separate assortment for them, focused on religiosity. Jeans, shirts and T-shirts are sold the same everywhere, the company stressed.

The advertising company "Gloria Jeans" was liked by the world community, as it corresponds to the trend - increasing the value of each, taking into account its authenticity. Anna Lebsak-Kleimans, CEO of Fashion Consulting Group, expressed her admiration for Russian retailers. She noted that she was generally surprised that Russians, with all their ethnic diversity, have not yet begun to really promote the theme of national uniqueness and general unity in fashion.

Of course, the image of a girl in jeans and a hijab is somewhat unusual. But this is only for now, experts are sure.

Gloria Jeans is one of the largest manufacturers and sellers of clothing and footwear in the country, owning the Gloria Jeans and Gee Jay brands. Today the network has more than 550 stores across the country. In fact, the Russians did nothing revolutionary.Before them, four years ago, a hijab-wearing model appeared in H&M advertisements, and a year ago, a Muslim blogger, who also only appeared in a hijab, became the face of L "Oreal Paris Elvive.