Cookware Wilmax England: features and overview of models

Wilmax porcelain is of high quality. These are light and thin products, through which sunlight seems to penetrate, therefore they give the impression of weightless and almost airy dishes.

Wilmax tableware has been one of the best-selling dinner sets in the world for many years. This is an elite white porcelain that is ideal for both home use.and for use in restaurants and other catering establishments.

The roots of the Wilmax brand go back to a small manufactory in the UK that supplied tableware for the Royal Court. In 2001, the popularity of white porcelain reached such heights that the manufacturer decided to expand its production. For in order to make the price-quality ratio optimal, production facilities were moved to South-East Asia... Now on the packaging of the dishes you can see the marking "made in Malaysia". But this should not scare potential buyers - the production is carried out in accordance with the highest standards adopted in England.

For many years, almost the entire volume of manufactured products went to the European market, but in 2010 the geography of sales was significantly expanded: a representative office of the company was opened in Moscow. Today, Wilmax cookware is represented in sixty countries on all continents. - This is Europe, Asia, as well as Africa, the Middle East and Australia. At the same time, products are created in such a way as to take into account the local mentality and regional specifics, nutritional characteristics and the needs of each sales market - a large team of marketers and creative designers are working on the creation of new models.The assortment policy of the brand includes over 500 items of tableware for various purposes, designs and sizes.

An important factor that has determined the rapidly growing popularity of Wilmax is availability - buyers do not have to purchase the entire set as a whole, since each item is available for purchase per piece... This is very convenient, since there is usually no need for whole sets, and every housewife has to periodically update plates, cups and bowls.

Wilmax is tableware ideal for special occasions. It is for this reason that she fell in love with the owners of clubs, cafeterias, restaurants, large hotels, recreation centers and other organizations. Such table sets are irreplaceable when holding large family dinners., and a huge variety of models, shapes and varieties of dishes will allow even the most demanding customers to make a choice.

Since Wilmax is porcelain, it comes in white. All products of this British brand have a glazed bottom and a perfectly aligned glossy surface. Thanks to this production technology, a flawlessly clean look is provided.

The dishes of this brand are distinguished by transparency - they are so thin that sunlight can easily penetrate through them, giving them an even more sophisticated and refined look.

Wilmax are very thin and light products, but, despite this, they are quite durable, so they can withstand all the "hardships" of public catering. Such dishes can be washed both by hand and in the dishwasher, are resistant to any cleaning agents, except abrasive ones, and retain their original appearance for a long time.

All products of the company are manufactured in accordance with European quality standards. Manufacturing technology is the result of painstaking work of engineers who have created and tested products for several decades.

The numerous advantages of Wilmax porcelain ware also include the items described below.

• Voicedness. When lightly hitting the Wilmax crockery with a wooden stick, a subtle high-pitched sound is heard, which indicates the highest quality of porcelain.
• Security. For the production of kitchen appliances, environmentally friendly raw materials are used, and all the necessary sanitary and hygienic requirements are taken into account in the manufacturing process.
• Heat resistance. English cookware can be easily used in microwave ovens and ovens, as it can withstand temperatures up to 300 degrees.
• Impact resistance. The dishes are impact-resistant, and the thickened edges give them extra resistance to chips. The production technology involves the use of compounds of magnesium and aluminum, which makes cutlery resistant to cracking.
• Ergonomic All utensils produced are easily stackable, so that space in the kitchen can be used more efficiently. You can also carry tall stacks of dishes without the risk of dropping or breaking them.
• Low water absorption. This is an important plus, considering that we are talking about dishes that require constant wet cleaning.

However, Wilmax porcelain dishes are made of ceramics, which means that they require careful handling and cannot withstand strong mechanical shocks. This is its main disadvantage.

The assortment of porcelain of the English brand is distinguished by an exceptional variety - the collection of tableware includes absolutely everything: from plates of all types and shapes to fruit vases, teapots and coffee pots.

Wilmax products are presented in both classic and modern designs, therefore, each customer can easily select the option that fits perfectly into his interior. For example, round dishes are suitable for classic rooms, and square dishes are suitable for high-tech. At the same time, when creating tableware, designers are guided not only by the requirements of decorativeness - the functionality and ease of use of the product are important for them. For example, most of the teapots have a fundamentally new locking mechanism for the lid, thanks to which it is held very tightly and does not fall when pouring a drink. This approach makes the tea ceremony very convenient and completely safe.

The baking dish features a recessed bottom and sides to keep warm as long as possible.

The versatility of objects lies in the fact that the same cutlery serves several purposes at once. For example, a bowl can be used as a sugar bowl, and a fruit bowl perfectly copes with the role of a bread bowl. The pepper grinder can easily be used to add salt to cooking dishes.

The crystal white saucers have earned the best reviews from customers around the world for their smooth, curved shape. The bakeware attracts with exceptional durability, odor resistance and ease of cleaning.

The bouillon dishes of this brand are very convenient - thanks to the handles on both sides, they can be easily rearranged from place to place. By the way, this device also belongs to the universal - it combines the functions of a cup and a tureen.

A four-section tray will become a real decoration of the table - each section can be used for a separate dish. This item takes up very little space on the table, therefore it is very practical when serving.

User reviews of Wilmax kitchen appliances are positive. Buyers talk about the style and quality of the tableware, which looks impressive both during gala receptions and in everyday use. It has served for several decades without changing its original gloss.

Consumers are very pleased with a wide variety of models: there is a huge variety of Wilmax cookware collections. There are even products made specifically for Japanese cuisine.

The quality of Wilmax is also evidenced by the fact that in Russia one of the largest collections is presented by the famous TV show host Yulia Vysotskaya. All the dishes used in the program "Let's Eat at Home" are packed in bright boxes with the Wilmax England brand logo, which depicts the actress's face.

The difference between the Julia Vysotskaya series and the usual Wilmax is described in the video below.