Features of "Pure Line" cosmetics

Chistaya Liniya cosmetics are a vivid example of the success of a Russian brand, multiplied by the traditional recipe and respect for the environment. This brand belongs to the budget segment of the market and is aimed at the widest consumer audience. Its assortment includes lines for teenagers and adults, owners of different skin types. Detailed information about the manufacturer, presented on its official web pages, suggests that the company has nothing to hide from its customers.

Studying which series of Clean Line products are of particular interest, it is worth considering in detail the products for daily use. A review of cosmetic soaps and other cleansers will come in handy for people with problem skin. Series for teenagers will help to cope with high fat content, acne. To finally make sure of the correctness of the choice made will help to study the reviews of cosmetologists and buyers about environmentally friendly cosmetics "Clean Line" for the face.

Cosmetic brand "Chistaya Liniya" - it is the only Russian trade mark that uses the principles of herbal medicine in its work. The manufacturer of these cosmetics is a large international concern Unilever, which owns dozens of brands and is based in the Netherlands and the UK. The very same "Pure Line" has existed since 1996, and from the very beginning its activities were based on scientific research and the latest achievements in the field of cosmetology. The brand was founded by the Kalina concern.

The Russian company quickly developed its principles and began to stand out against the background of competitors' proposals... As part of the search for the original recipe, a research laboratory was created in 1998. And by 2002, the brand had already celebrated the opening of the Clean Line Institute, which is still studying the phytotherapeutic and cosmetological properties of plant raw materials. Research at the cellular level has made it possible to enhance the natural action of many components and achieve high results in working on new product lines.

In 2012, the brand owners merge with Unilever, gaining a renewed production capacity and a significant increase in sales. Today the company produces cosmetics for men, women, teenagers, limited editions and gift sets.

"Clean Line" cosmetics are developed on the basis of phytotechnologies. Among the innovative components used in the composition of the products, natural substances can be noted.

1. Phytokeratin complex... It includes a combination of herbal decoction and protein molecules.
2. Phycollagen complex. It contains a combination of skin-related protein and wheatgrass oil.
3. Natural herbal extracts. Among the 70 used plants, you can find almost all medicinal herbs found on the territory of the Russian Federation. The most actively used root is ginseng, Rhodiola rosea, rose, calendula, cornflower, lingonberry, chamomile, aloe, rosehip, sea buckthorn, coltsfoot extracts. Wheat germ is available in both oil and other forms. In addition, the brand actively uses mint, oats, violets to obtain valuable biologically active substances.
4. Tocopheryl acetate... A substance that is able to penetrate deep into the layers of the epidermis, being converted there into vitamin E through hydrolysis.
5. Glycerol. It ensures the retention of fluids in tissues and prolonged hydration.
6. Corn oil... It has a rejuvenating effect, softens and nourishes the skin.
7. Castor oil. It has a softening effect and remains a fairly effective component of modern cosmetics.

The composition of modern cosmetics is not complete without chemical components. The "Clean Line" products contain ethylparaben, phenoxyethanol, TEA, hexyl cinnamal - necessary, but allergenic components that make it possible to reduce the cost of production, making the product more affordable. Limonene acts as a preservative here - a natural substance that makes it possible to abandon chemically aggressive components.

A distinctive feature of Clean Line cosmetics is the presence of up to 70% of natural ingredients in the composition... The brand cares about its reputation and honestly indicates the composition on the label. Among the products presented in different lines there are cosmetic products in the form of BB-creams, lip balms, face masks. Lotions are available as makeup removers and as a leave-in base for make-up.

Pure Line uses both classic hermetically sealed jars and soft tubes, there are bottles with dispensers. The soap is sold in eco-friendly, recyclable cartons.

Among the cosmetic products produced under the Chistaya Liniya brand, you can mark the series and products that are of the greatest interest.

• Cosmetic soap. The firm ruler is designed to cleanse the skin in the most delicate way, without dryness and tightness. The composition contains plant extracts, phyto oils. A piece weighing 90 g is placed in a carton, the product foams well, cleans safely, suitable for face, hands, body. Available options include jasmine, rose, peach, strawberry, mint and aloe moisturizing soaps.

• "Impulse of youth"... A series with a well-balanced composition for the skin of women aged 35-45 years. During this period, the tissues already lose elasticity, they need more effort than in their youth to maintain beauty and radiance. "Pure Line" presents here microencapsulated cleansing and caring agents based on extracts of iris and ginseng, edelweiss, verbena, grape seed oil, aloe for moisturizing. Night, day creams, eye formulations, concentrates provide skin care at a high level.

• Phycollagen complex.

• "Perfect skin"... A line for teenagers, owners of young skin in need of special care. Here is a BB mattifying cream capable of protecting and detoxifying all day long. It contains time-tested mineral components - clay, zinc, volcanic substances, extracts of mint, chamomile, eucalyptus, green tea, tea tree oil, active components of cloudberry and pomegranate. In the presence of a series of products for all skin types and a line for problem skin.

• Boys Only Perfect Skin. A series of products exclusively for young men. Especially popular is the combined version of the 3 in 1 gel scrub mask with zinc, aloe juice and tea tree oil - a powerful anti-inflammatory complex. It is worth paying attention to the fact that the composition mattifies, narrows the pores of the skin, eliminates blackheads, and supports different methods of application. The line also includes acne cream and face lotion.

• "Micellar cleansing". Natural floral water for washing and removing impurities. The micelle contains natural extracts of chamomile and rose as sources of valuable substances.

• "The power of 5 herbs"... A series of products based on phytocomponents collected in ecologically clean corners of Russia. The complex product contains unique components from the shores of Lake Baikal: lungwort, meadowsweet, bearberry, honeysuckle and Baikal skullcap. Anti-aging cream consists of Altai plants: ginseng, Rhodiola rosea, lingonberry, violet and marshmallow. The nutritional composition is formed from extracts of Kamchatka plants: meadowsweet, wild rose, cranberry, clover and edelweiss.

• "Phytobanya". A series of caring cosmetics for use on well-steamed skin. With the help of these means - scrubs, masks - you can provide the maximum intensity and depth of cleansing. The composition uses crushed apricot pits, castor oil, luffa, Siberian fir needle extract, pine nut oil.

Cosmetologists and dermatologists highly appreciate the quality of "Pure Line" cosmetics both in the caring lines and in other series. This is a good, balanced product that has passed all the necessary tests. Dermatological testing is carried out for all products. Wherein Eco-friendly cosmetics still remain relevant to their price segment and do not promise global miracles.

Customers for whom perfect skin is the ultimate goal also speak well of Pure Line products. Especially often a positive opinion is expressed about brand scrubs. Here you can find formulations with coarse apricot kernels and finer abrasives that provide the most delicate exfoliation.

The soap produced by the brand is also of interest. According to reviews it does not dry the skin when used for washing, cleanses well, and has delicate aromas. The brand's anti-aging cosmetics have also earned recognition.

For an overview of Pure Line cosmetics, see the next video.